Millions of Kids Give Back during Club Penguin’s Annual Holiday Drive
21 Billion Virtual Coins Donated to Unlock $1 Million USD in Donations
As parents we talk about the importance of giving back. But sometimes it’s not always easy to provide our kids with the opportunity to do so. Having a kid with autism, I am just trying to teach my kid the things he needs to get by in this world. So I love that Disney’s Club Penguin has created a way for kids to make a difference and to give back!
During the month of December, kids were encouraged to donate the coins that they earned playing games in Club Penguin to ‘unlock’ the funding of real-world projects that will share a $1M USD contribution from Disney and Club Penguin.
Thanks to the generous virtual coin donations from millions of players, Club Penguin will be providing funds to build schools, playgrounds and libraries, and to protect endangered animals and their habitats.
Players from 193 countries participated in Coins for Change this year, donating more than 21 billion coins to fund the following projects:
Schools (Ethiopia, Nicaragua, China): Through partnerships with organizations such as Free The Children and imagine1day , Club Penguin funds the construction of schools and classrooms, helping children get an education.
Libraries and Reading Spaces (Democratic Republic of Congo, Ethiopia, India): Club Penguin works with Free The Children and Partners in the Horn of Africa to provide books, training and information. These libraries supplement the basic education program by encouraging kids to read and learn on their own.
Playgrounds (U.S., UK, Haiti, Afghanistan, Argentina) With KaBOOM!, Club Penguin is building playgrounds and supplying Imagination playgrounds around the world. With Playground Builders, Club Penguin constructs playgrounds for children affected by war. These efforts provide jobs and bring money into local economies.
Animal Homes for more than ten different species (Argentina, India, Nepal, Russia, Peru, Chile, Bolivia, Brazil, Colombia, Mozambique, Democratic Republic of Congo, Uzbekistan, Zimbabwe): With organizations such as the Global Penguin Society, Wildlife Conservation Network and Rare, Club Penguin directly supports the protection and conservation of over ten animal species. Our partners use science management, field research and community education to help promote and protect endangered animals.
Through programs like Coins for Change, Club Penguin has contributed more than $12 million USD since 2007 to projects around the world, further raising social consciousness, inspiring and activating the 200 million players who take part in the online community.
Norrin is a kid who loves to play Disney Interactive games and “win stuff.” The fact that he can play, win and give back is a great incentive for us to play Club Penguin. I can’t wait to participate next year.
images via Disney Interactive
Leave a Reply